The health and fitness industry has exploded in popularity over the last decade. A major driving force behind this growth? Fitness influencers. These social media stars have built massive audiences around their inspirational workout routines, nutrition advice, and motivational content.
As we look ahead to 2024, certain fitness influencers are poised to continue rising to the top. These are the men and women leading the charge in shaping fitness content, impacting product trends, and inspiring millions to improve their health.
In this post, we'll highlight 10 of the top fitness influencers to keep your eye on in 2024 and beyond. Let’s get into it.
Top 10 Fitness Influencers
While their backgrounds and specialties vary, these top fitness influencers all have one thing in common—their ability to motivate and inspire millions.
From bodybuilders like Jeff Seid to fitness gurus like Kayla Itsines, these influencers all leverage their stories, personalities, knowledge, and physiques to make positive impacts in the world of health and wellness.
Some launched to fame through global apparel campaigns, magazine covers, or best-selling books. Others started out documenting their own weight loss journeys before amassing millions of loyal fans. Together, they've transformed the idea of what a fitness influencer can achieve.
Top 5 Female Fitness Influencers
These top female fitness influencers showcase strength, beauty, and dedication through their content. They empower women around the world to feel more confident in their skin and pursue their fitness goals—while earning major income from brand deals, sponsorships, and affiliate marketing.
Michelle Lewin
Michelle Lewin has one of the most incredible underdog stories in the fitness influencer space. Starting from humble beginnings working in a clinic in Venezuela, she discovered her passion for health and wellness during her own weight loss journey. Since then, she’s gained a massive following on Instagram for her motivational content and genuine personality.
She's best known for her motivational fitness videos and supplement line. Michelle also created two popular mobile apps—Fitplan and Mealplan. With over 15 million loyal followers, she's launched an impressive fitness empire in just a few short years!
Kayla Itsines
This Australian fitness powerhouse has been an unstoppable force since bursting onto the social media scene over a decade ago. Kayla authored the internationally bestselling Bikini Body Guide books and is the founder of The Bikini Body Training Company. Her program supports physical transformation through regular high intensity workouts and nutritional planning.
Kayla's Instagram boasts over 16 million followers, making her one of TIME Magazine's 30 most influential people on the internet—an honor she earned in 2016. Her global fitness app Sweat is a smash success thanks to its diverse workout programs and genuine community.
Massy Arias
Massy Arias is a rising Latin American fitness influencer making a major impact through her social channels and fitness app. This health coach and entrepreneur sets herself apart by combining unique exercises like cardio, yoga, and strength training.
She connects with her 2.7 million Instagram followers by sharing their before-and-after photos and inspirational stories. She’s also known for featuring her cute daughter in her content. Between her supplement brand, apparel collabs, and devoted audience, Massy is poised for continued success in 2024 and beyond!
Jen Selter
The OG booty queen herself, Jen Selter started her fitness account in high school while working at a local gym. Her Instagram blew up thanks to her signature glute and leg workouts—thanks to her, “belfie” (yes, butt selfie) quickly became a household name! Jen later expanded her online fitness empire through her food blog and training app.
With over 13 million loyal followers, this New Yorker shows no signs of slowing down. She continues to motivate her fans daily with new recipes, workouts, and inspiration.
Emily Skye
Emily Skye is inspiring a global community of supportive women through her uplifting and family-focused content. The Australian influencer is beloved for keeping fitness fun and realistic, especially for busy moms.
Emily is a qualified personal trainer, fitness model, host of her own podcast, and co-founder of James Cosmetics. She proves you can stay active during pregnancy and beyond while making family a priority. As a Reebok ambassador and founder of her own supplement and apparel lines, Emily's star continues to rise!
Top 5 Male Fitness Influencers
For serious workout inspiration, these top male fitness influencers are known for their success stories and tips for building muscle and strength. Their intense workouts motivate followers to push past their own limits. Plus their influence (and income) is unparalleled when it comes to brand partnerships, sponsored content, and affiliate marketing.
Simeon Panda
UK fitness influencer Simeon Panda has amassed millions of loyal social media followers thanks to his motivational workout videos and chiseled physique. His content showcases his hardcore training routines, sportswear line, and custom fitness programs.
Simeon first gained mainstream fame through fitness magazine covers and bodybuilding competitions—including winning the European Championships in 2013 and earning himself Musclemania Pro status. He continues to motivate fans globally by preaching consistency, hard work, passion, and never giving up.
Jeff Seid
The young American bodybuilder, actor, and model exploded in popularity thanks to his shredded physique and intense training regimens. Jeff uses his massive social media reach to promote fitness supplements and his own line of merch.
While still in his 20s, Jeff has already achieved professional status in prestigious competitions like the IFBB, becoming one of the most influential figures in men's fitness. His muscle-building workouts and training advice have inspired millions of fans across the globe and transformed the influencer fitness game.
Ulissesworld Maddy
Ulisses Junior is a fitness sensation living in the UK who earned his fame through diligent bodybuilding and training. His popular YouTube channel and Instagram document his journey from skinny kid to hulking fitness icon, motivating others to push their limits.
His notable accomplishments include winning over 24 trophies in 13 years of competing, including two MuscleMania Pro World Championships and two MuscleMania SuperBody Championships. As a supplement spokesperson and online coach, Ulisses has built his personal brand into an empire. With over 8 million loyal followers, he shows no signs of stopping!
Joey Swoll
Joey is a well-known American fitness influencer who spreads positivity and humor through his fitness content. He’s the CEO of Swoll Fitness and promotes self-love, hard work, living a balanced lifestyle, and not taking yourself too seriously.
His training programs, supplements, apparel, and other business ventures showcase his savvy entrepreneurial skills. Joey’s authenticity and goofy personality—not to mention his killer workouts and nutrition tips—continue attracting more and more fans across the globe.
Steve Cook
With multiple bodybuilding competition wins under his belt, Steve Cook has parlayed his success into a thriving online fitness brand. His training app and clothing line fuel his growing empire.
Steve is a two-time top ten Mr. Olympia finisher with a popular YouTube channel. He sets himself apart in the influencer space by blending intense workouts and bodybuilding tips with a fun-loving, relatable personality. He continues to amass followers thanks to his sense of humor and consistently shredded physique.
Monetize Your Influence with WRKOUT
Fitness influencers are great, but you don't need to have millions of followers to reap financial benefits from your passion. WRKOUT makes it easy for everyday health and wellness pros to earn cash rewards through product recommendations
Store by WRKOUT allows you to share your favorite brands and items with followers, friends, and clients. When they purchase through your recommendation, you earn cash rewards—up to 15% per sale!
With thousands of top products to choose from, making product recommendations is fun and simple. WRKOUT handles inventory, shipping, and customer service so you can focus on curating an authentic list of brands you truly love that you know will resonate with your audience.
Earning opportunities are limitless with the WRKOUT app and your unique affiliate link. Start recommending your go-to products today and watch the cash rewards roll in!
Earn Passive Income with WRKOUT Today!
The top fitness influencers achieve incredible success by committing to their craft and engaging audiences. You can take inspiration from their rise to fame while starting to benefit from your own influence.
WRKOUT helps you unlock a new passive income stream through effortless product recommendations. Help your friends, clients, and followers discover amazing wellness products—and get rewarded in the process.
Who knows, you could be the next big name added to future lists of the top fitness influencers! Start shaping your influence with WRKOUT. Download the app today!
Earn cash rewards doing what you love.
nutritionists, doctors, and more
